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The marketing landscape is constantly changing   Certain advertising channels have seemingly lost their appeal, while others have risen to take their place. Surprisingly email hasn’t lost traction. In fact, more people than ever before are using email, with a worldwide total of 4 billion users. Given its...

WE ALL LOVE CALLER ID, RIGHT? To me, it is physically hard to actually push the green button when I don’t get to know who is calling first.  Imagine what the power of website caller id can do for your business.  The ability to know who...

What To Do Next? Some states have announced plans to ease restrictions that were placed on businesses and individuals as a result of the COVID-19 global health crisis. Regardless of whether your business is located in one of these states, you're probably starting to wonder what...

B2B Website visitor tracking is becoming more commonplace for companies looking to add value for sales and marketing and generate more leads. When you consider that 98% of your website visitors leave your site not filling out a contact form, you're simply missing out on...

Businesses across the country face uncertainty now that the majority of the workforce is required to work from home. If your business is used to thriving in a face-to-face environment, how can you pivot to a digital sales model? While there are certain to be barriers and...

Customer indecision is severely reducing the effectiveness of the sales operation There’s a stark truth every business that depends on sales growth needs to take on board. According to Forrester research, around 88% of sales calls are viewed by customers as being ineffective; i.e. they add...

A business development consultant told me that 80% of new commissions come through relationships. I don’t want to discount relationships. They’re important to us on a number of levels and a good portion of your work probably does come to you through some sort of relationship. As...

We have all heard about Reputation Management, and we know that it is a critical aspect of your business’s online and live profile… now let’s understand why. Here’s an example that many of us can relate to. Imagine that you are thinking of going to a...