Call tracking’s ability to trace phone calls back to the person who initiated the call, as well as the relevant advertising channel that prompted the call, is the newest addition to the Revenue Detective feature set! It works by assigning unique phone numbers to different advertising sources. When the prospect sees your ad, they call the phone number that is then forwarded to the designated phone number. Revenue Detective is then able to collect metrics about the call, record and transcribe the call if you would like, notify you by text or email, and many more options.