Successful marketing requires frequent adjustment. Why? What worked for your business in the past won’t necessarily work in the future. The landscape of marketing platforms and channels is perpetually changing. As a result, your marketing strategy should undergo frequent review. But how do you know when it’s time to make […]
Author Archive for: gerard
About Gerard Bottomley
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Meanwhile lets just say that we are proud Gerard Bottomley contributed a whooping 38 entries.
The marketing landscape is constantly changing Certain advertising channels have seemingly lost their appeal, while others have risen to take their place. Surprisingly email hasn’t lost traction. In fact, more people than ever before are using email, with a worldwide total of 4 billion users. Given its incredible reach, it’s no wonder marketing teams prefer […]
The question is often asked by any size of business: “Where should I put my marketing dollars to help me stand out from the crowd? At least one of the answers should be SEM. SEM (Search Engine Marketing) in 2019 is almost a default effort that every business needs to employ to be successful in […]
Want More Leads? So you’re looking for more leads? you probably got to this article by way of Google or LinkedIn searching for ways to get more b2b leads. I mean, let’s face it, who doesn’t want more leads and need more leads? How Do I Get More Leads? b2b prospecting has changed dramatically over […]
WE ALL LOVE CALLER ID, RIGHT? To me, it is physically hard to actually push the green button when I don’t get to know who is calling first. Imagine what the power of website caller id can do for your business. The ability to know who is “calling” could be the difference between making the […]
Returning to normal? Not so fast As COVID-19 continues to create its own challenges for businesses, for those of us in sales and responsible for revenue its a heck of a roller coaster right now to say the least. What worked for lead gen a few weeks ago just changed and continues to change and […]
It’s a scary time for small businesses during this COVID-19 pandemic. Due to the coronavirus, many businesses have been forced to close, many others have lost a significant percentage of customers, and most have been reduced to skeleton crews and/or a 100% remote workforce. And if you’re like me, then you’re now forced to work […]
What To Do Next? Some states have announced plans to ease restrictions that were placed on businesses and individuals as a result of the COVID-19 global health crisis. Regardless of whether your business is located in one of these states, you’re probably starting to wonder what steps you will need to take in order to […]
B2B Website visitor tracking is becoming more commonplace for companies looking to add value for sales and marketing and generate more leads. When you consider that 98% of your website visitors leave your site not filling out a contact form, you’re simply missing out on leads and that’s just not ok, is it? New leads […]